# Tess Perese

> I'm an AI-first, 0-to-1 product marketing leader. I took Popular Pays through acquisition and now run product marketing at Akkio.

Tess Perese leads product marketing at Akkio, a startup at the intersection of AI, data and media. Before that she consulted with Propeller for Fortune 500 companies including Nike, REI and W. L. Gore, and built and ran the marketing function at Popular Pays, an influencer marketing startup, from 0 to 1 through its acquisition.

## Pages

- [Home](https://tess-perese.com/): Who Tess is, featured work, products she has built with AI, and her story
- [Projects](https://tess-perese.com/projects): Things I've built with AI
- [Résumé](https://tess-perese.com/Tess_Perese_Resume.pdf): PDF résumé
- [Contact](https://tess-perese.com/contact): Get in touch

## Case studies

The full case studies on the Work page are password protected because they include client and company material. These are their titles.

### Akkio

- Positioned Akkio as the AI infrastructure behind agentic workflows, driving $10M+ in pipeline
- Built a repeatable launch process that drove $6M in pipeline across 6+ launches
- Built Akkio's competitive intel program to help sales win head-to-head deals
- Turned 40+ market sources into sales content, saving 5–10 hours a week
- Launched Akkio's agentic workflows campaign

### Propeller (consulting)

- Redesigned REI's GTM process, cutting launch timelines 20%
- Designed Nike's membership training strategy to help teams drive sign-ups
- Assessed D2C viability for Elixir Strings to unlock a new revenue channel

### Popular Pays

- Built Pop Pays' SaaS model, growing it to 25%+ of company revenue
- Coined 'Agile Advertising' to reposition Pop Pays in a crowded market
- Launched Pop Pays' TikTok search tool and took #1 on Google for the category

## My marketing OS

One system that runs my marketing. It connects to a company's tools, like GitHub and Linear, and watches product, customer, competitor and market signals. It recommends what to do next, preps launches whether they're planned or sudden, and drafts content as things change. Nothing goes out until I approve.

## Products I've built with AI

- Viaconvo: Learn from each other's real experiences. Featured on Product Hunt
- Gravlii: Save anything you're looking at online, in one place. Live with early users
- Peruuse: Browse what your friends buy. Shipped on iOS
- World Through Time: Explore world history on an interactive 3D globe
- Siftur: An AI shopper that searches the web and learns your taste

## Elsewhere

- [LinkedIn](https://www.linkedin.com/in/tess-perese)
- [GitHub](https://github.com/tperese)