I make complex products make sense
I'm an AI-first, 0-to-1 product marketing leader. I took Popular Pays through acquisition and now run product marketing at Akkio.
Case studies
Akkio
- Positioned Akkio as the AI infrastructure behind agentic workflows, driving $10M+ in pipeline
- Built a repeatable launch process that drove $6M in pipeline across 6+ launches
- Built Akkio's competitive intel program to help sales win head-to-head deals
- Turned 40+ market sources into sales content, saving 5–10 hours a week
- Launched Akkio's agentic workflows campaign
Propeller (consulting)
- Redesigned REI's GTM process, cutting launch timelines 20%
- Designed Nike's membership training strategy to help teams drive sign-ups
- Assessed D2C viability for Elixir Strings to unlock a new revenue channel
Popular Pays
- Built Pop Pays' SaaS model, growing it to 25%+ of company revenue
- Coined 'Agile Advertising' to reposition Pop Pays in a crowded market
- Launched Pop Pays' TikTok search tool and took #1 on Google for the category
My marketing OS
One system that runs my marketing. It connects to a company's tools, like GitHub and Linear, and watches product, customer, competitor and market signals. It recommends what to do next, preps launches whether they're planned or sudden, and drafts content as things change. Nothing goes out until I approve.
Products I've built with AI
- Viaconvo: Learn from each other's real experiences. Featured on Product Hunt
- Gravlii: Save anything you're looking at online, in one place. Live with early users
- Peruuse: Browse what your friends buy. Shipped on iOS
- World Through Time: Explore world history on an interactive 3D globe
- Siftur: An AI shopper that searches the web and learns your taste
How I got here
I started my career at a media agency, where I learned the fundamentals of digital marketing. It was stimulating, a bit like a computer game, but I wanted to understand the bigger business picture: everything happening around the advertising.
That curiosity pulled me to Popular Pays, a fast-growing influencer marketing startup. There, I fell in love with entrepreneurship. I built and ran the marketing function from 0 to 1, contributing to the company's growth and eventual acquisition.
As the company entered its next phase, I made a deliberate decision to step into consulting with Propeller to pressure-test my skills at scale with Fortune 500 companies. I worked with household names including Nike, REI, and W. L. Gore, learning how to manage complex, high-stakes projects, partner directly with executive teams, and operate within large organizations. I also remembered how much I'm meant for early-stage startups.
Today, I'm at Akkio, a high-growth startup operating at the intersection of AI, data, and media. Here, I lead product marketing, translating complex AI capabilities into clear stories users understand and want to buy.
My long-term aspiration is to start a company of my own. I'm not in a rush. I'm focused on learning deeply and building with intention alongside creative, kind people.