Researched, created and facilitated brand positioning alignment across tagline, value proposition, and elevator pitch to cement clients brand position in market.

Designed and implemented an eCommerce assessment model to evaluate clients D2C readiness and inform program structure and governance while specifically focusing on marketing activities like go-to-market strategy critical to drive traffic to the site upon launch.

Tested and validated SaaS offering to ultimately build an internal team and process to grow our SaaS division of business that today totals one-quarter of the company’s total annual revenue.

Built new website structure, copy, and design within a custom CMS version of WordPress to mirror future business objectives and support sales team.

Created trial options with fixed deliverables focused on specific capabilities to inspire confidence in platform selection amongst wavering prospects and expand perception of offering.

Analyzed 2019 Google Analytics data to identify and prioritize an organic search focus and investment for 2020 which increased impressions by 1400% and organic traffic by 40% from 2019 to 2020.

Developed a unique selling proposition and supportive go-to-market materials to elevate the company out of an increasingly saturated category of Influencer Marketing to boost market visibility and customer interest.