Creating a trail option to increase conversions
Overview: Created trial options with fixed deliverables focused on specific capabilities to inspire confidence in platform selection amongst wavering prospects and expand perception of offering.
Role:
https://popularpays.com/packages/
· Documented business case and project charter to present to executive leadership for approval and implementation.
· Conducted 1:1 interviews with sales individuals to understand customer pain-points and barriers to purchase.
· Analyzed a cohort of campaign deliverables to determine optimal pricing, deliverables, and turnaround times for trial customers.
· Rolled out 6 distinct packages to capture core company capabilities and align sales team around available selling opportunities.
· Launched packages in market with distinct landing page, conversion funnel, and sales process.
