Developing an SEO-first content strategy
Overview: Analyzed 2019 Google Analytics data to identify and prioritize an organic search focus and investment for 2020 which increased impressions by 1400% and organic traffic by 40% from 2019 to 2020.
· Analyzed company Google Analytics and Google Search Console data to inform growth opportunities and investment focus for 2020 budget allocation.
· Researched and developed content themes in Google Keyword Planner and Google Trends to identify market share opportunities.
· Implemented content execution framework with a Kanban board, to assign topics, manage content development, content review, and deadlines.
· Identified and outsourced an SEO agency and qualified freelance team to supplement blog creation and help guide an organic search strategy.
· Developed SEO reporting in Data Studio to analyze data, conduct experiments, and provide visibility to stakeholders on investment performance.
