Refreshing a Companies Go-to-Market Strategy
Overview: Developed a unique selling proposition and supportive go-to-market materials to elevate the company out of an increasingly saturated category of Influencer Marketing to boost market visibility and customer interest.
· Conducted competitive analysis and creative brainstorming workshops with stakeholders and executive team to identify a competitive unique selling proposition.
· Created collateral, including a pitch deck, one sheeters, case studies, video assets, and a white paper to match refined messaging and evangelize unique position in market.
· Led keyword research and analysis to identify market share opportunity and inform updates to web architecture, wireframe, and copy design.
· Developed a content framework to define quarterly content themes and build monthly storylines consisting of 30 unique assets to support in market messaging.
· Oversaw press strategy to develop visibility in market for updated positioning.
· Developed and documented a capability framework to align and arm sales team with a cohesive approach for target customer conversations.
