Managing a website redesign
Built new website structure, copy, and design within a custom CMS version of WordPress to mirror future business objectives and support sales team.
· Researched and identified CMS options to host planned website updates, inclusive of developing a business case for WordPress to CTO and executive leadership.
· Collaborated and managed external developer team to create a custom WordPress instance to support business structure and digital goals.
· Established a waterfall process to track site map, web architecture, web copy, web design, and dev implementation across a fixed timeline.
· Aggregated tracking and tagging code through Google Tag Manager to streamline future marketing experiments.
