Defining a companies SaaS business model
Tested and validated SaaS offering to ultimately build an internal team and process to grow our SaaS division of business that today totals one-quarter of the company’s total annual revenue.
· Developed offer terms and pitched business to inbound customers to gather data, understand pain-points, and optimize term length agreements.
· Established an agile approach to gate work and assess performance to goal to determine next steps.
· Worked with legal team to create verified contracts for new business model.
· Updated Salesforce with new subscription requirements to ensure accurate information was captured to inform future business decisions.
· Built operational processes and documentation to streamline the customer handoff process and ensure exceptional customer onboarding.
· Mapped, identified, and developed marketing automation throughout the customer journey to upsell customers at key inflection points.
· Trained new hires on SaaS model and established a new team within the company focused on growing SaaS revenue.
